To many people a brand is a thing. Or a collection of things. Logos. Slogans. Missions. Mandates. Marketing materials.
But a brand is more than the sum of these parts. Simply put: a brand is what other people think about you.
You can influence that story, indeed you should influence it. But you don’t own it. It owns you.
I help change the stories people tell about an organization for the better.
Often this means helping organizations actually be better. Because today nothing matters more than authenticity. But it also means rethinking how organizational stories are told, and designing custom strategies to lead vital narratives in positive directions.